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Content provides information and context to your customers. It’s the materials, media, and resources that help them understand your offering and make decisions.

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What is content in Flowla?

Content is anything you add to a room that provides information to the viewer:
  • PDF files, decks, or documents
  • Embedded videos or Looms
  • Links to tools like Notion, Google Drive, or your product
  • Calendars to book meetings
  • Text blocks to add notes or instructions
Content lives within sections and appears in the order you arrange it.

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How to add content

1

Open your room in edit mode

Navigate to the section where you want to add content.
2

Click 'Add content'

Click Add content within the section.
3

Choose the content type

Select from the available options:
  • Upload - Add a file from your computer
  • Link - Paste a URL to embed external content
  • Editor - Rich text blocks
  • Meeting notes - Add a call recording or meeting note
  • FAQ - Answer questions in an accordion based based layot
  • Recording - Record a video
4

Configure the content

Add a title, description, and optional thumbnail to make it clear and recognizable.
5

Arrange as needed

Drag and drop to reorder content within the section.

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Reuse from your Library

The Content Library lets you manage reusable assets across all your rooms. Benefits of using the library:
  • Central updates - Change a file once and have it update everywhere it’s used
  • Fast reuse - Pull frequently used materials into new rooms quickly
  • Performance data - See how often content is viewed across rooms
  • Consistency - Ensure everyone uses the latest approved materials
Adding content from the library:
  1. Click Add content in your room
  2. Select From Library
  3. Browse or search for the asset
  4. Add it to your section
Learn more about managing your Asset Library.

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Best practices for room content

  1. Keep it structured - Break content into clear, logical sections
  2. Guide action - Pair materials with clear instructions
  3. Use embedded scheduling - Reduce back-and-forth with inline calendars
  4. Monitor engagement - Check analytics to see what resonates
  5. Keep it current - Use the library to ensure content stays up to date