Skip to main contentWhy analytics matter
Flowla analytics show you exactly how prospects engage with your rooms—who’s viewing, what they’re looking at, and when they’re active. Use this data to prioritize follow-ups, identify stuck deals, and understand what content resonates.
Without visibility into buyer behavior, you’re guessing. With Flowla analytics, you know:
- Which deals are hot (and which have gone cold)
- Who the key stakeholders are in each deal
- What content gets the most attention
- When to follow up for maximum impact
Key metrics to watch
Engagement signals:
- Room views - Who viewed and how often
- Time spent - How long visitors engaged with which content
- Last activity - When the room was most recently viewed
- Tasks completed - Progress on mutual action plans
- Forms submitted - Customer submitted their data
Content performance:
- Asset views - Which files and materials get opened
- Downloads - What content prospects save locally
- Section engagement - Which parts of your room get the most attention
Using analytics to prioritize
Hot deals - Rooms with recent activity and multiple stakeholders viewing indicate active evaluation. Prioritize these for follow-up.
Cold deals - Rooms with no activity for 7+ days may need a nudge. Use this signal to re-engage.
Champion identification - See which contacts view most frequently. These are likely your internal champions.
Content optimization - Notice which assets get ignored? Consider replacing or repositioning them.
Learn more
Dive deeper into specific analytics views:
