Why it matters
Your rooms are often your buyer’s first real impression of your product and process. Strong, consistent branding:- Builds trust - Professional appearance signals credibility
- Enhances recognition - Customers associate your brand with quality
- Aligns messaging - Consistent look from sales through onboarding
How to update your branding
Update your settings
- Organization Name - Your company name displayed in rooms
- Company Logo - Upload your logo
- Primary Color - Your brand’s main color for buttons and accents
- Font Color - Text color for headings and content
- Font Family - Choose a font that matches your brand
Branding settings
| Setting | Description | Recommendation |
|---|---|---|
| Organization Name | Displayed in room headers and emails | Use your official company name |
| Logo | Shown in room headers | Use a square or horizontal logo, PNG format |
| Primary Color | Buttons, links, accents | Match your brand guidelines |
| Font Color | Heading and body text | Ensure good contrast for readability |
| Font Family | Typography across rooms | Choose a professional, readable font |
Room-level overrides
While org settings provide defaults, you can customize individual rooms:- Font and font color can be adjusted per room
- Room-specific branding overrides org defaults
- Useful for co-branded rooms with partners
Custom subdomain
Enterprise plans can configure a custom subdomain for your Flowla workspace:- Default:
yourcompany.flowla.com - Custom:
deals.yourcompany.com